The Empire of Ghosts: Why the Body Is the Last Free Territory
The living body is the medium and the message ## Introduction: Escaping the Ghost Inside the Machine In his influential essay "Delete Your Account: On the Theory of Platform Capitalism," Leif Weatherby argued that digital platforms should not be understood merely as technological innovations but as ideological infrastructures that quietly reorganise economic and social life. Nick Srnicek later demonstrated that platform capitalism emerged as capitalism's structural response to declining industrial profitability, while José van Dijck, Thomas Poell and Martijn de Waal revealed how platforms gradually evolved into the invisible infrastructures governing journalism, education, transport, healthcare and democratic participation. Shoshana Zuboff expanded this analysis through the concept of surveillance capitalism, arguing that human experience itself had become the primary raw material for algorithmic prediction and commercial profit. Building upon these theories, the prev...